Features Ad Serving

Video Ad Serving

AdSpeed's Video Ad Server uses the IAB standard for video advertising known as VAST (Video Ad Serving Template) so video ad serving can be used with any video player that supports VAST. You can find the list of several VAST-compliant video players at the end of this page.

Pricing

Video ad serving is included in all of our Premium plans at no extra charge. All ad impressions are counted and priced the same way, whether it is a video ad, a banner ad, a text ad, or any other ad format we support. This makes AdSpeed a great platform for your video ad serving, management, and tracking needs.

Pre-roll, Mid-roll, Post-roll Video Ad

You can create a linear video ad with a few simple steps.
  • Create a new ad and choose the ad type to be "Video Ad - Pre/Mid/Post-Roll"
  • Enter your video file URL and the click destination URL
  • Once the ad is saved, click on "Ad Tag" tab for instructions and examples to integrate with your video player.
From our example video integration code, you can make changes to different video settings, including the location of your full content video, pre/mid/post roll ad type and more. You can display multiple ads for each main video by adding into the "schedule" array. For example: a pre-roll ad and another post-roll ad for the same video. Video Ad Serving Demo

VAST Wrapper

Our video ad server can serve third-party video ads using a VAST wrapper. You simply choose "VAST Wrapper URL" as the video ad type and enter the provided third-party VAST link.

To maximize revenue, you can rotate multiple regular video ads together with third-party wrapper ads within a single video zone. Our video adserver will provide the primary VAST link that you can put into your video player. For this functionality to work, please make sure your video player supports VAST 2.0 Wrapper.

Custom XML

If you have multiple video ads with different bitrates, streamrates and resolutions then you can load these files into the ad via the Custom XML option. Learn more

VPAID

Our video ad server supports VPAID. Instead of the regular video ad file, you would enter the URL of the VPAID-enabled SWF file.

Non-Linear Ad or Overlay Ad

A non-linear ad, or an overlay ad, displays near the bottom while the main video is playing. You can get the non-linear/overlay VAST URL for any image ad or for an image zone.
  • Click on an ad name or a zone name
  • Click on tab "Ad Tag"
  • Click on tab "Video Overlay" to get the VAST URL to embed into your video player

Companion Ad

A Companion ad runs along with a video ad (pre-roll, mid-roll or post-roll) to provide a more integrated experience for viewers. Learn More

Reporting

Video events are recorded and reports are available from the menu "Reports/Event". Impressions and clicks are available in the Basics report. Progress tracking (start, first quartile, mid-point, third quartile, complete) and other user actions (pause, resume, full-screen, mute, unmute) are available from the Event reports. A gross count of ad requests can be enabled to compare played/viewed video ads and served ad requests.

Mixing Video Ads with Non-Video Ads

If you want to mix video ads together with image ads inside a standard banner placement, you can create a composite Rich-Media ad. This composite ad contains the embedded video player code with the VAST ad call. You can then link it to the same zone as other display ads. If you want a stand-alone video ad, you can create it as a Rich-Media ad. Learn more

Ad Pod

VAST 3.0 supports running multiple ads in sequence within an ad break. You can:
  • Get multiple ads from a zone. This example gets 2 ads from zone 12345: vastver=3&zid=12345&num=2
  • Get multiple ads from multiple zones. This example gets 2 ads from zone 12345 and one ad from zone 67890: vastver=3&zids=12345x2-67890. Notice in this case, it is zids instead of zid.

VAST-Compliant Video Player

Below are some video players that support VAST to display video ads.

Google AdSense Video Ad

If you have a URL from Google AdSense for Video that is in Google-specific IMA format, you would need to use this VAST/VPAID adapter to make it into a VAST-compliant XML format.

Sample Video Ads

Below are some sample MP4 video ads for testing and troubleshooting:

Troubleshooting

  • If you hear sound but no video for a MP4 file, please convert the codec/encoding to H.264

Other Articles in Ad Serving

Features of our ad server that display ads to your viewers, record ad metrics like impressions and clicks.

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