Advertising at public eventsThere are a lot of different places where you can go to get the word out about your business. Many companies are now using ad servers to display their ads online, as well as using tried and tested forms of advertising, such as print, TV, and radio. It’s always a good idea to diversify when you are putting together a marketing budget, as using a number of different mediums gives you the ability to reach many more people. While advertising has proven incredibly effective, it is often the ability to talk to the consumer directly that yield the best results. This is why so many local companies still choose to advertise at public events locally, such as local fairs, community gatherings, and more. Here are just a few reasons why going that route is such a good idea:
Ideal for local businessesIf your target audience is within a certain radius of your point of operations, it stands to reason that you will benefit from local advertising. There is no better way to reach a local audience than to attend the same events where they will be in large numbers. Not only do you get the opportunity to spread the words about your products and services, you also get immediate feedback that can help you make your business even better than it was before. Being able to talk and listen to your customers means being able to cater to their specific needs.
Great for brand buildingBuilding your brand is not just about getting people to remember your company name and logo, it’s also about spreading your personal message of how you do business and what you offer. By attending public events, you get to talk about your business and perhaps give out some free samples or discount to customers who may still be on the fence about using your business. These events are also a great time to announce new products or services because it is refreshing for both new and recurring visitors to your booth to see that you are an innovative company.
Perfect to attract new clients while serving existing onesPublic events are all about networking and building relationships with the people that you serve. While many businesses attend these events in the hope of getting attention of new customers and business partners, they are also a fantastic way to touch base with your existing clients to ensure that they are still happy with the service that you provide. Too many businesses take their existing customers for granted, which is the surest way of losing them to the competition.
Low costAdvertising at public events is very often easy on the advertising budget and might even available to you at zero cost. When you don’t need to worry too much about the expense of advertising at an event, you are then free to pass on those savings to your new and existing customers. Invest in samples that allow folks to get a better idea at what you have to offer and create new customers without making a huge financial investment. You simply cannot beat that type of return on investment.
Posted in Ad Strategies August 29, 2018
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