Advertising and legality of a productWe now live in a world where the rules and regulations are not consistent from one place to another. We are not just talking different countries here, but also different states and regions within a given country. While there are always going to be people who flaunt the rules, law-abiding advertisers need to know where their products or services might be non-compliant or even illegal and they should serve advertising where they are legal. Let’s take a closer look at what some of those activities might be, while also looking at the pros and cons of marketing such things.
Gambling and marijuanaThese are common but just two of the activities that are legal in some places and not in others. While both are huge money-making industries, you really need to be careful if you decide to advertise either. In most cases, age restrictions also come into play, which makes the task of getting ads out to the right people all the more difficult. You really need to be willing to put in a little bit of extra effort when advertising these types of industries, which is something we will discuss more in a moment.
Importance of geo-targetingYou cannot simply place ads for those questionable products on any adserver and hope for the best. You need to make sure that you are very specific when it comes to accurate geo-targeting, which means taking the time to familiarize yourself on where these products can be used, purchased and advertised legally. Failing to do so means not only having the ads land in front of the wrong crowd and place with potential legal consequences, it also means wasting a whole lot of your advertising budget showing ads to people that can’t buy what you are selling.
Fine print and marketing restrictionsThis is particularly true when it comes to advertising for gambling sites, tobacco, alcohol products or adult-only services, as there are often very specific rules in place for marketing those products and services. For example, a bettor may be given a bonus for creating an account and depositing money at an online casino, but the rules will almost certainly dictate that the free money needs to be played many times over before the user can cash out. Such stipulations need to be shown up front, usually in the small print.
Difficulty in finding publishers and ad networksWhile there is certainly money to be made advertising these types of products, many publishers and ad networks choose to steer clear to avoid any potential and uncertain legal issues. They may also see the reach for these products as being a little too narrow and not potentially profitable without some serious due diligence.
Niche publishers and ad networksAs popular as marijuana has become in recent years, both recreationally and medicinally, there are still a lot of people out there who are against it. As such, the sites that embrace this type of advertising are usually industry specific or within a limited niche and community. What that generally means is that there are fewer available outlets and these publishers tend to charge higher ad rates for a smaller audience. Will you get at a positive ROI that makes advertising on these sites worthwhile?
Posted in AdServer for Ad Agency AdServer for Advertiser Ad Strategies by Watson F December 17, 2018
- Legal considerations with online advertising
"There are publishers out there who believe that making money with ads on their website as simple as running any kind of ads from any sources and hoping for the best. The reality here is that you need to be really careful about what you choose to display on your site, especially if you want to avoid potential legal issues that could arise. " More
- Five legal issues with online advertising that you should be aware of
"Placing ads on your website can provide you with the ability to generate a nice income, but it can also create a number of different headaches if you do not pay attention to what types of advertisements you are showing. We are not talking about ads that are not relevant to your visitors, we are talking about those that could well put you on the wrong side of the law. " More
- Pros and cons with advertising on a niche magazine and publication
"While there are businesses who make products aimed at a wide audience, there are many more who fall into what is best described as a niche category. Those businesses tend to have a very devoted customer base. " More
- What is an advertising agency and how to choose a good advertising agency?
- Characteristics of an effective advertisement
- What is responsible advertising?
- Ad serving in video games
- Five tips when choosing an ad server
- Ad serving in hotels and resorts
- Advertise to video gamers
- Benefits of ad servers to publishers