Five legal issues with online advertising that you should be aware ofPlacing ads on your website can provide you with the ability to generate a nice income, but it can also create a number of different headaches if you do not pay attention to what types of advertisements you are showing. We are not talking about ads that are not relevant to your visitors, we are talking about those that could well put you on the wrong side of the law. If you are a publisher, it might be quite easy to just let an ad network show ads on your site without any restrictions, but you better be aware of what they are showing before you use them as you are ultimately responsible for the contents of your site. If you are an advertiser, it is even more important for you to run an ad campaign that is clear from legal issues. Here are five issues that could arise with online advertising that might put you in hot water:
False AdvertisingCompanies who are trying to sell products will take the time to highlight the benefits of the items they deliver. Every company is well aware that they cannot make claims about their products that simply are not true, but that does not stop some from trying. This tends to be especially true in the weight loss industry, where new pills and diet fads seem to pop up on a daily basis. Many make wild claims that simply cannot be substantiated, and are therefore a risky type of ad to show.
Illegal by RegionAds for online casinos and sports gambling can be very lucrative indeed, but the fact of the matter is that gambling is not legal in every part of the world. In the United States, sports gambling is actually only legal in the state of Nevada, which is something you need to be aware of if you have a website that is designed to service customers in a local area in any other part of the country.
Age RestrictionAnother type of ad that tends to be generally high paying is that of the porn industry. We are talking about a billion dollar industry here, and one that thrives online, but there are age restrictions that come into play. For example, if you have a site devoted to video games that is likely to be visited by minors, you cannot, under any circumstances, display ads for porn.
DisclaimersWe spoke briefly about the issues that you might face with advertisements for diet pills and similar items. One way to show these types of ads and stay away from legal problems is to ensure that they come with a disclaimer that states the products have not been approved by the FDA. Nonetheless, be sure that they are not making any wild claims even with the disclaimers. The same rules apply to tobacco products, which must come with a health warning attached, and which cannot be shown to minors.
Gray AreasThere are some types of ads that are a little trickier to figure out. These types of ads could include promotions for penny stock robots and MLM business models, many of which might fall under the Ponzi scheme umbrella. It is almost impossible to tell which of these are on the up and up, so it is better to avoid them completely, just to be safe.
To summarize, make sure not to show any adult ads to minors, any ads with false claims, and any ads that are deemed illegal in the region being shown. If you find it hard to restrict adult ads from minors and gambling ads in states other than Nevada, then find a way to restrict them all together. In this case, it is definitely better to be safe than sorry.
- Legal considerations with online advertising
"There are publishers out there who believe that making money with ads on their website as simple as running any kind of ads from any sources and hoping for the best. The reality here is that you need to be really careful about what you choose to display on your site, especially if you want to avoid potential legal issues that could arise. " More
- Five issues with brand safety for online advertisers
"One of the most common reasons cited for advertiser’s concerns for online advertising is brand safety. While this is an issue that has seen steady improvements in recent years, there are still instances where a brand sees their ads placed on a website that they would definitely not be associated with. " More
- Five reasons why you should worry about where your online ads are shown
"There is no denying that publicity via online advertisements can help take your business to new levels, as it allows a huge audience of people to see what your business has to offer. Online advertising is a cost effective way to be seen and increase sales, but it can also backfire if you end up placing your ads in the wrong places. " More
- What is ad serving?
- Five ideas for native advertising
- Why does an ad agency need an ad server?
- Five ideas for publishers to help their advertisers
- Pros and cons of having a dedicated landing page for each ad
- Why should you add video advertising to your website?