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February 23, 2007 (first published September 2006)

[MOVED] New website design
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Effects of a global pandemic on ad serving
"We all expect to get sick at some point, as that is just a natural part of life, but what we don’t always expect is a new virus to appear for which there is, as of yet, no cure. These viruses lead to a global pandemic where we see entire countries grind to a sudden halt, with people staying indoors until the virus has run its course before slowing down. " More
Is your ad really underperforming?
"The internet has created the seeming need for instant gratification. This is even true in advertising, where companies will quickly consider a particular ad campaign to be useless if it does not deliver results right away. " More
[MOVED] Change ad weight quickly
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