RSS Stats - Live BookmarksRSS, Really Simple Syndication, is a simple web technology that updates you on your ad performance frequently, all without the need to sign into your account and check the reports. Similar to a feed for news headlines, your stats feed will get constantly updated with new information once you subscribe to it.
When viewing a Basics, CTR, or Conversions stats report for any Ad, Zone, Group, Campaign, Advertiser, or Publisher, there is an option to subscribe to the live bookmark via a RSS feed. Wherever you see this RSS feed icon , you can subscribe to it.
For Opera users, the RSS feed icon should look something like this:
For Firefox users, the RSS feed icon should look something like this:
- How does age affect online ad serving?
"It is no secret that advertisers use different techniques to deliver strategic content to their target audience, with age being just one of the factors they take into account. An advertiser would not put together the same marketing material for a younger audience that they would for an older one, and nowhere is that more obvious than in the world of online ad serving. " More
- Significant improvements in navigation
"We are restructuring the relationship between entities that will make it easier and more logical for advertisers and publishers to manage. If you see an error message, our developers are working to sort it out. " More
- Summary for 2006
"Happy Holidays 2006! A new year is coming and we thank you for your business in 2006 and look forward to deliver even more new features, more ad servers and more value to you in 2007. Our technical support response will be slower during this holiday season but we always have staff monitor the system performance 24/7/365 and make sure they operate smoothly. " More
- What is ad targeting?
"Ad targeting is the process of narrowing down the available ad pool from many ads to just one single ad to display. This process is done automatically by the ad server for every single ad request. " More
- Tips to effective ad management
"Sorting. When viewing the list of all zones, ads, groups, campaigns, advertisers within your account, they are sorted by the creation date. " More
- Ad Serving 101
- Five benefits of ad networks and ad exchanges
- Do's and Don'ts when Advertising to Businesses
- What are the pros and cons of mobile advertising?
- Five Do's and Don'ts when Advertising to the Elderly
- Checklist before placing an online ad for your product