Popular ways to monetize your website

ad monetization It is entirely possible, not to mention affordable, to easily create a website and have it up and running in a matter of hours. It is the creation of a site that is the easy part, especially with so many site builders out there that are incredibly user-friendly. Building an audience is perhaps the tougher part of the process. However, if you know how to increase your website’s traffic, then you are in a desirable position where your website could potentially become a fabulous way to make a steady income. There are a host of different ways to monetize a website, but we are going to take a look at 5 of the most popular methods:


If you are in the business of creating a ton of premium content for your site, then having a paid subscription service is one way you could go. We are not suggesting that every person who visits your site needs to pay, as that might not work. What we are suggesting is that you have a premium area where there is unique and high quality content or service that only made available to subscribers. Exclusive membership is an effective method to create a private section where people are granted access to all kinds of cool and desirable privileges that are not available to the general public.


This is arguably the most common way in which website owners make money on their pages. You can get ads from ad exchanges, ad networks or from your own advertisers, which is the best option. Revenue from advertising can be pay-per-click (CPC), pay-per-view (CPM) or pay-per-action (CPA). Placing ads on your website is about as easy as it gets with a good ad server, especially if you have a large audience. You can have regular banner display ads, text ads or video ads. Advertisers pay to be seen on your pages, although you should always ensure that the ads you run are relevant to your website. For example, you would never run ads for an online casino if you have a site devoted to kid’s toys. Ads should be relevant and feel like an organic part of the site.


You can use the data gathered from visitors to your website to make money with targeted advertising, selling to data brokers or using it to improve conversion rates. However, this is an area where you need to be very careful because it is a sensitive topic with serious legal consequences. While it is certainly possible to target ads and run other marketing purposes using this collected data, you must ensure that you only ever do so after receiving clear permission from your visitors, whilst also respecting their privacy at the highest level.

Affiliate programs

There are many businesses out there that are willing to give you commissions for sales that came from your website. Cost-per-action (CPA) ads pay you a fixed amount or a percentage of the order when someone clicks on an ad from your site and makes a purchase on the advertiser’s site. Again, you will want to choose products and services that are relevant to the content on your site and which you have faith in. Do not pimp products that you know they don’t work or that you feel they are misleading simply because you see it as an opportunity to make a quick buck. You will lose a lot of followers that way.

Sponsored posts

These are gaining in popularity, simply because they are usually delivered in the form of informative content that is relevant to your website. Sponsored articles are the equivalent of the infomercials that you see on TV, but they are also usually more subtle. Many times, people might not even be aware that they are reading sponsored content, as it will feel like an organic part of your website. However, appropriate disclosure should be displayed so that viewers know they are not mislead into buying something they don’t want to.
Posted in AdServer for Publisher Selling Ads Directly by John Z August 14, 2019


  • How does ad blocking affect publishers and what can you do about it?
    "Great content should be rewarded with more than just a ‘like’ or a ‘share’. People write such content for a living and they hence need to make money from it. " More
  • Pros and cons of native advertising with sponsored articles
    "One of the biggest complaints that internet users have with online advertising is that the ads tend to distract and get in the way of the content being shown on the website. This can indeed be a problem, but advertisers and publishers have now discovered a way to get the ads in there without readers immediately known that what they are looking at is an ad. " More
  • How to make money from your website forums?
    "A forum is an excellent addition to any website, as it gives users a place to congregate and get involved in discussions. It’s a place where you can get a real idea about what the users of your site want, which in turn can help you create a site that is better suited to the people who regularly visit there. " More