Help Center Manage Your Account Ad Targeting using Restrictions

Target Keywords

By setting up keyword targeting for an ad, you can choose to show or hide this particular ad when the serving code contains keywords parameter.

Example

  • Ad A has two keywords "travel" and "California"
  • Ad B has two keywords "travel" and "Florida"
  • Ad C has one keyword "job"
  • If the serving code has keyword "job", only ad C is selected
  • If the serving code has keyword "travel", ad A or ad B is selected

Setup

  • Create ad(s) and then tag them with relevant keywords. To tag keywords to an ad: click on an ad name, click on the "Restrictions" tab, then add a new restriction type called "Target Keywords"
  • After the ads are tagged with keywords, link them to a zone and generate the serving code for that zone. Targeting keywords must be appended (manual or automatic) to the serving code via the keywords parameter
  • Manual: enter target keywords into the Custom Parameters field in the serving code wizard
  • Auto: use JavaScript or your own server-side programming, to systematically append keywords to the ad request. This approach requires technical integration with your database/system. For example: if a web page is about food and burger, your content management system can append the keyword parameter like this "&keywords=food+burger"
<script type="text/javascript" src="//g.adspeed.net/ad.php?do=js&zid=123456&keywords=food+burger"></script>

Target Keywords

Show the ad that is the most relevant to these keywords. For matching all keywords, please use a plus sign between two words. For matching one of the keywords, use a comma between two words. Partial matching applies: travel matches both travel and traveling, traveling also matches travel.
Examples - Matching all target words
Ad "VisitCalifornia" has target keywords travel+california. If the serving code has both of these keywords, this ad will be selected for displaying. If the serving code has only one or none of the target keywords, this ad will not show. If the keywords from the serving code are:
  • travel: will not show
  • california: will not show
  • travel+california: will show
  • travelling+california: will show
  • travel+california+december: will show
Examples - Matching one or more of the target words
Ad "VisitCalifornia" has target keywords travel,california. If the serving code has any of these keywords, this ad will be selected for displaying. If the serving code has none of the target keywords, this ad will not show. If the keywords from the serving code are:
  • travel: will show
  • traveling: will show
  • california: will show
  • travel+california+december: will show
  • florida: will not show

Negative Keywords

Do not show the ad if the serving code has these keywords. The usage syntax is similar to the above section. For example, ad "ChildrenVacation" has negative keywords "gambling+violence". If the serving code contains both of these negative keywords, this ad will not show. On the other hand, if the ad "ChildrenVacation" has negative keywords "gambling,violence". If the serving code contains any of these negative keywords, this ad will not show.

Evaluation Priority

Learn more about the difference between Proactive Targeting vs. Passive Restriction setting.

WordPress and Contextual Ad Serving

For WordPress-powered sites, tags of a post can be extracted as a list and feed to the ad engine via method get_the_tags(). Below is a sample and customizable code snippet to feed the post's tags into the ad serving engine to display a contextual matching ad. You'll need to modify the WordPress template file where the ad should be displayed. "sidebar.php" is a common template file to modify for this purpose.
$vKeywords = array();
$vTags = get_the_tags();
if ($vTags) {
 foreach ($vTags as $vTag) {
  $vKeywords[] = $vTag->name; 
 }
}
$vAdCall = '//g.adspeed.net/ad.php?do=js&zid=XXXX&wd=-1&ht=-1&keywords='.implode('+',$vKeywords);
echo '';

Demographic Targeting and User-Profile/Custom-Input Targeting

Using this same keyword targeting feature, you can tag the serving code (ad tag) with keywords that have specific demographical meanings about your user, an event or a specific scenario that you want a certain ad to appear. Learn more

Other Articles in Ad Targeting using Restrictions

Learn about ad targeting and restrictions ad serving such as frequency capping, geo-targeting, quota, roadblock, flight date, etc.

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