Help Center For Publishers

Zone for Email Newsletter

This special zone is designed to serve image ads inside a marketing email or newsletter. When creating or editing a zone, you can change its zone type to be either Standard or Email. You only need to place the serving code into the HTML email template once and you can switch ads directly from within AdSpeed adserver.

Considerations

The majority of email software, for security and privacy reasons, does not support JavaScript, Iframe, or cookie. Therefore, email ad serving is a little different from ad serving on the web.
  • An email zone only supports image banner ads.
  • An email zone should only have one active ad or multiple active ads but with no overlap at any given time if you do not use a unique matching pair.
  • If you're using an email marketing and distribution system that can add a unique value (eg: the recipient's email address and the newsletter's time stamp) into the email ad tag in order for our ad server to perform cookie-less ad matching then you can have multiple ads active in the zone together.

Setup an email zone

  • Create a new zone
  • Set its type to be Email/Newsletter
  • Link one image ad to it
  • Get the ad tag for this zone
  • Paste it into your HTML email template

Option 1: No Unique Matching Pair - Ad Switching

To switch to another ad, you can deactivate/unlink this existing ad and activate/link another ad into this zone.

For your convenience, you can have multiple ads within an email zone but you need to make sure that there is no overlap and only one single active ad at any given time. For example, you can apply restrictions to individual ads within the zone to efficiently manage the email ad campaign. For example: a start/end restriction for ad A to show from April 1-15 and ad B from April 16-30. Or a day-parting restriction for ad X to show on Mon-Wed and ad Y on Thu-Sun.

Option 2: Unique Matching Pair

If your email marketing system supports macros (or "merge tags") that you can use inside your email campaign for customization. You can use these macros to embed the unique matching pair into the email ad tag in order to rotate multiple ads in an email zone.

Please note the pair value must match exactly for both the link HREF and the IMG tag. The pair value is &pair=em@xxxxx, with xxxxx being a unique value for each recipient and each ad placement. Please note that it must start with em@ and then your unique value.

For example, if you are using MailChimp, &pair=em@*|EMAIL|**|DATE:mdyu|* will be replaced with the recipient's email address and a unique time stamp.

Ad tag in email template (with macro/merge tags):
<a href="http://adserver/ad.php?do=clk&zid=12345&wd=300&ht=250&pair=em@*|EMAIL|**|DATE:mdyu|*" target="_blank">
<img src="http://adserver/ad.php?do=img&zid=12345&wd=300&ht=250&pair=em@*|EMAIL|**|DATE:mdyu|*" alt="ad" width="300" height="250" border="0"  />
</a>


Ad tag when sending to Mary:
<a href="http://adserver/ad.php?do=clk&zid=12345&wd=300&ht=250&pair=em@mary@example.com11112014123" target="_blank">
<img src="http://adserver/ad.php?do=img&zid=12345&wd=300&ht=250&pair=em@mary@example.com11112014123" alt="ad" width="300" height="250" border="0"  />
</a>

Ad tag when sending to Bob:
<a href="http://adserver/ad.php?do=clk&zid=12345&wd=300&ht=250&pair=em@bob@example.com11112014125" target="_blank">
<img src="http://adserver/ad.php?do=img&zid=12345&wd=300&ht=250&pair=em@bob@example.com11112014125" alt="ad" width="300" height="250" border="0"  />
</a>

Keyword Targeting

You can use keyword targeting to select an ad from a zone based on certain input keywords. For example, a zone Airlines has 3 ads: Southwest, United and JetBlue. You want to display Southwest ad to certain newsletter subscribers while JetBlue to another set of recipients.
<a href="http://adserver/ad.php?do=clk&zid=12345&wd=300&ht=250&pair=em@user@example.com11112014456" target="_blank">
<img src="http://adserver/ad.php?do=img&zid=12345&wd=300&ht=250&pair=em@user@example.com11112014456&keywords=jetblue" alt="ad" width="300" height="250" border="0"  />
</a>

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