Ad TargetingBy applying targeting criteria, you can target, control, restrict and limit ad delivery to your desirable visitors. Below is the comprehensive list of restriction types.
Geographical Targeting (Geo-Targeting)
- Language - Example: English, Spanish, Vietnamese
- Country - Example: UK, Spain, France, China
- City - Example: Chicago, London, Sydney
- Continent - Example: Asia, Europe, Africa
- US state, Canadian province, and Great Britain region
- Geographical region, area, and province for other countries
- US Metropolitan Code (DMA)
- Within a radius of a city or any latitude/longitude point
- US Phone Area Code
- US Zipcode and Canadian Postal Code
- GPS latitude/longitude coordinate via Geolocation API
- Internet Provider/Carrier or Organization from IP mapping - Example: Comcast, Verizon, Sprint
Date & Time
- Day of Week - Example: Monday to Sunday
- Time of Day or Dayparting - Example: 09:00 - 17:00
- Start & End Date - Example: November 10, 2012 to December 20, 2012
- Hourly raw or unique impressions
- Hourly raw or unique clicks
- Daily raw or unique impressions
- Daily raw or unique clicks
- Daily conversions or transactions
- Daily revenue
- Monthly raw or unique impressions
- Monthly raw or unique clicks
- Monthly conversions or transactions
- Monthly revenue
- Total raw or unique impressions
- Total raw or unique clicks
- Total conversions or transactions
- Total revenue
For each Visitor
- Frequency Capping - Example: maximum 5 impressions per hour
- Time Capping - Example: do not show this ad again to the same visitor in an hour
- Audience Targeting - Example: do not show this ad if visitor already saw ad XYZ
- Visitor's IP address - Example: 126.96.36.199
- Visitor's ISP/Domain - Example: *.myisp.com
- Browser - Example: Firefox, Internet Explorer, Chrome, Safari, Opera, web spiders and also different versions of the same browser
- Device - Example: any mobile or tablet device, iPhone, iPad, Android, BlackBerry, Nokia, Windows Phone, etc.
- Operating System and Platform - Example: Windows, Linux, Macintosh, iOS, Android, SymbianOS
- Referring Page is the source page where the visitor comes from
- Ad Placement Page is the current page where the visitor is viewing/browsing
Other Targeting Criteria
- Keyword/Contextual Targeting
- Demographic or User Profile Targeting
- Competitive and Companion Positioning
- Share of Voice or Share of Impression
Setup Ad TargetingClick on any individual Ad, Zone, Group or Campaign. Under "Restrictions" tab, you can view, modify existing restrictions or add a new restriction.
For your convenience, you can use the restriction wizard to quickly setup common restrictions for a new ad.
Other Articles in Ad Serving
Features of our ad server that display ads to your viewers, record ad metrics like impressions and clicks.
- Ad Formats and Ad Dimensions
- Ad Optimization
- Ad Tag and Serving Code
- Ad Tracking
- Competitive & Companion Positioning
- Default and Secondary Zone
- Email Ad Serving
- Mobile Ad Serving
- Native Ad Serving
- Priority in Serving Frequency
- Secure Ad Serving with SSL
- Text Link Ads
- Video Ad Serving
- Zone Targeting and Campaign Targeting
Cannot find an answer for your question? Ask our Customer Care team
- Maximum/Target Quotas
"You can set an upper limit for impressions, clicks, conversions, or revenue for an ad, group, or zone. When it ..."
- Target ads by visitor city, metro area, or within a radius
"You can limit ad serving to visitors from a specific city, a U.S. metropolitan area (DMA) or within a radius. ..."
- What is a conversion? What is a transaction?
"Cost per action (CPA) is a measurement for ad effectiveness. This method is ideal for advertisers since it only count ..."
- Gross Click and Unique Click
"Similar to impressions, a raw/gross click is counted every time a visitor clicks on the ad. It includes duplications and ..."