Features Selling Ads to Advertisers

Setting Up Media Kit

Your media kit displays information about your advertising program, audience, available ad placements and costs to advertisers. Publishers can set ad rates (CPM, CPC, CPA, or flat fee) for each zone. These media rates will be displayed to potential advertisers and the rates are used to compute the final invoice amount.

For a publisher, there are two types of Media Kit:

  1. Media Kit for Publisher: this is the main media kit that includes all zone's media kits. You can view this media kit from the menu Advertisers/Media Kit
  2. Media Kit for Zone: this is the media kit for each zone. By default, any zone with ad rates will be automatically included into the main media kit unless you want to exclude it.
For an ad network, there are three types of Media Kit:
  1. Media Kit for Ad Network: this is the main media kit that includes all zones with rates. You can view this media kit from the menu Advertisers/Media Kit
  2. Media Kit for Site/Publisher: this is the media kit for each site/publisher. You can view this media kit from the main media kit or when viewing an individual publisher
  3. Media Kit for Zone: this is the media kit for each zone. By default, any zone with ad rates will be automatically included into the main media kit unless you want to exclude it.

Enable the Add-on

Before you can use the Media Kit feature, you will need to turn it on by following the menu My Account / Profile / Add-ons. You should also enable both Advertisers and Invoices add-ons as companions.

Setup a new Media Kit

In order for potential advertisers to place an order, you need to setup the media kit for the ad placements, i.e. zones, on your website:
  • Follow the menu Zones / All
  • Click on a zone name and choose the "Rates" tab
  • You can see existing rates, add new rates, and preview the media kit for this zone

Ad Rates

Potential advertisers can buy clicks (CPC), impressions (CPM), conversions (CPA) or display time (one week, two weeks, one month, etc.)

Rate Brackets

A publisher can set multiple rate brackets for volume discounts. For example:
  • $10/CPM for orders with less than 100,000 impressions
  • $7/CPM for orders between 100,000 to 1,000,000 impressions
  • $5/CPM for orders with more than 1,000,000 impressions
  • From 1 to 100 clicks at $3 per click
  • From 101 to 200 clicks at $2 per click
  • From 201 or more clicks at $1 per click
  • A flat fee of $70 for one week of advertising
  • A flat fee of $200 for one month of advertising
  • A flat fee of $500 for three months of advertising
Additionally, you can setup coupon codes to manage promotions and discounts for your advertising sales.

Custom Description and Notes

You can follow the menu Advertisers / Media Kit and click on the Edit tab to add additional details such as: company introduction, advertising opportunities, audience details, traffic patterns, discount coupons, or any additional instructions/notes. You can use simple HTML tags like bullets, bold, italic, paragraph and link. Your input will be displayed to potential advertisers in the media kit under your company's logo. Similarly, you can also change the media kit description for a self-service ad zone and set its Rate Range Mode to be All (allow a custom/special order amount) or Strict (an order amount must be within defined rate ranges). This is useful if you have a minimum order amount or a maximum cap.

Preview your Media Kit

Once the zone rates are setup, you can preview the media kit by following the menu Advertisers / Media Kit.

Next Step - "Advertise with us"

After you set ad rates for one or more zones, you are ready to put the media kit link "Advertise with us", or your own words, on your website so that potential advertisers can sign up and place an advertising order directly with you. Here is how to get this link:
  • Follow the menu Advertisers / Media Kit
  • Click on the Publish tab
  • Copy the provided HTML link tag and place it into your website

Other Articles in Selling Ads to Advertisers

Features that make selling advertising easy and effective. The first step for self-service advertising is to set up the media kit so that your potential advertisers can view and place an order.

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