Help Center Reporting Overview
How do I compare between total and breakdown reports?
The numbers in a breakdown report can be different from the numbers under the Total tab for several reasons:- Breakdown reports do not include latest/real-time stats for today
- Breakdown reports do not include timezone adjustments for daily breakdown if your timezone is different from the main system's timezone
- Ad breakdown report for a zone does not include directly-selected ad stats (see Scenario #1)
- Zone/campaign breakdown report for a publisher/advertiser can be different from the Total tab if the same ad is linked to multiple zones/campaigns (see Scenario #2)
- Ad breakdown report for a zone only includes currently linked ads. If an ad was unlinked/removed from the zone, the total from ad breakdown report can be lower than the zone's total
- Entities of certain status are set to be excluded from the breakdown report
Scenario 1: Directly-Selected Ad Stats
If an ad links to multiple zones, impressions, clicks and other performance metrics for this ad in each zone are recorded separately. For example:- Ad A is being served in zone X and zone Y
- Ad A has 400 views in X, 300 views in Y and 200 by itself (direct, static, non-rotation ad serving) for a total of 900 impressions
- When you view a report for zone X, the breakdown stats would include 400 impressions for ad A
- Similarly, the breakdown report for zone Y would only include 300 views for A
- The 200 impressions ad A served directly would not be included in any zone stats. It would be only included when you view stats for ad A directly, which would show 900 impressions in total.
Scenario 2: Same Ad links to Multiple Zones or Campaigns
If the same ad links to multiple zones/campaigns, its stats would be included in stats for each zone/campaign individually. Therefore, the last-row/combined value of all zones/campaigns can be greater than the number under Total tab. This example uses Campaign but the same example also applies to Zone:- Ad A links to both campaign X and campaign Y
- Ad B links to only campaign X
- Ad C links to only campaign Y
- Ad A has 1000 impressions, ad B has 700 impressions, ad C has 300 impressions
- When you view the "Campaign Impressions" breakdown, Campaign X shows 1700 impressions (A and B), Campaigns Y shows 1300 impressions (A and C)
- The last-row/combined value is 3000 impressions while the total of three ads is 2000 impressions. Therefore, to avoid confusion, you would need to make sure ads link to the right zones/campaigns and do not overlap unnecessarily.
Other Articles in Overview
Reports on impressions, clicks, geographical, and technical data
- How accurate is ad tracking and reporting?
- How can I exclude deleted entities from stats reports?
- How can I subscribe to RSS stats feeds?
- How do I change the reporting period?
- How do I generate breakdown reports?
- How do I send the email statistic reports to my advertisers or myself?
- Overall Report
- What are different chart types?
- What is a Report Trigger?
Cannot find an answer for your question? Ask our Customer Care team
Related
- How do I generate breakdown reports?
"When viewing a report for an entity, you have an option to drill down into more details. You can view ..."
- How do I send the email statistic reports to my advertisers or myself?
"For your convenience, you can schedule an email report to you, your advertiser, client or supervisor. For email reporting, advertisers ..."
- Ad Spend Reporting
"As an advertising agency, or an advertiser, you want to know how much you are spending on your media buy ..."
in For Agencies - Overall Report
"This is the overview of ad performance in your account. For each time period (this hour, today, this month, this ..."
- Click-Through Rate (CTR)
"CTR measures the effectiveness of an advertisement. It is calculated using the following formula that involves the number of clicks ..."