Help Center Reporting Overview

How do I generate breakdown reports?

When viewing a report for an entity, you have an option to drill down into more details. You can view ad metrics for additional entities that are linked to the main entity with the breakdown report. The breakdown report has multiple lines, one for each sub-entity. The columns are the time periods (hourly, daily, weekly, monthly, yearly). For example, you can view all individual ad's impressions and clicks of a zone or a group.

Instructions

Click on the main menu "Reports"
Choose one of the reports (for example, "Basics / Daily")
Choose an entity (publisher, zone, group, channel, ad, etc.)
Choose a date range or use the default range ("Last 31 days")
First tab is "Total" and next additional tabs are the breakdown reports (for example, "Ad Clicks" and "Ad Impressions")

Available Breakdown Reports

For a Publisher

Zone Impressions: impressions for each zone
Zone Clicks: clicks for each zone
Zone CTR: impressions, clicks and click-through rate for each zone
Zone Conversions: conversions for each zone

Advertiser Impressions: impressions for each advertiser
Advertiser Clicks: clicks for each advertiser

Ad Impressions: impressions for each ad
Ad Clicks: clicks for each ad
Ad CTR: impressions, clicks and click-through rate for each ad
Ad Conversions: conversions for each ad

Group Impressions: impressions for each group
Group Clicks: clicks for each group
Group CTR: impressions, clicks and click-through rate for each group

For a Zone

Ad Impressions: impressions for each ad
Ad Clicks: clicks for each ad
Ad CTR: impressions, clicks and click-through rate for each ad
Ad Conversions: conversions for each ad

Secondary Zone Impressions: impressions for the zone chain starting from this zone and down to its secondary zones
Secondary Zone Clicks: clicks for the zone chain starting from this zone and down to its secondary zones
Secondary Zone CTR: click-through rate for the zone chain starting from this zone and down to its secondary zones

For a Group

Ad Impressions: impressions for each ad
Ad Clicks: clicks for each ad
Ad CTR: impressions, clicks and click-through rate for each ad

For a Channel

Zone Impressions: impressions for each zone
Zone Clicks: clicks for each zone
Zone CTR: impressions, clicks and click-through rate for each zone

Ad Impressions: impressions for each ad
Ad Clicks: clicks for each ad
Ad CTR: impressions, clicks and click-through rate for each ad

For an Advertiser

Campaign Impressions: impressions for each campaign
Campaign Clicks: clicks for each campaign
Campaign CTR: click-through rate for each campaign

Ad Impressions: impressions for each ad
Ad Clicks: clicks for each ad
Ad CTR: click-through rate for each ad

For an Ad Network

Zone Impressions: impressions for each zone
Zone Clicks: clicks for each zone
Zone CTR: click-through rate for each zone

Ad Impressions: impressions for each ad
Ad Clicks: clicks for each ad
Ad CTR: click-through rate for each ad

Group Impressions: impressions for each group
Group Clicks: clicks for each group
Group CTR: click-through rate for each group

Advertiser Impressions: impressions for each advertiser
Advertiser Clicks: clicks for each advertiser
Advertiser CTR: click-through rate for each advertiser

Site Impressions: impressions for each site partner
Site Clicks: clicks for each site partner
Site CTR: click-through rate for each site partner

For an Ad Agency

Zone Impressions: impressions for each zone/placement
Zone Clicks: clicks for each zone/placement
Zone CTR: click-through rate for each zone/placement

Ad Impressions: impressions for each ad/creative
Ad Clicks: clicks for each ad/creative
Ad CTR: click-through rate for each ad/creative

Group Impressions: impressions for each group
Group Clicks: clicks for each group
Group CTR: click-through rate for each group

Advertiser Impressions: impressions for each advertiser
Advertiser Clicks: clicks for each advertiser
Advertiser CTR: click-through rate for each advertiser