Help Center Reporting Overview

Overall Report

This is the overview of ad performance in your account. For each time period (this hour, today, this month, this year, and total), this report shows raw and unique metrics (impressions, clicks, CTR, and revenue). To view a breakdown of a period, you can click on that period.

For example: click on 2005 for all the months in 2005. By default, the numbers are for the whole publisher/advertiser account. You can use the drop-down boxes to narrow stats down to an entity such as: a single ad, zone, group, campaign, or an advertiser.

Other Articles in Overview

Reports on impressions, clicks, geographical, and technical data

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