Blocking and Excluding IP AddressesTo control ad serving and to fight ad fraud, you can add or remove IPs from these lists:
Block ListThere are cases when you want to control and fight invalid impression/click by blocking IP addresses or ranges that generate non-human traffic or use automated tools to inflate clicks/impressions. Special macros are available to block server/datacenter IP ranges (eg: AWS, Azure, Google Cloud).
Allow ListIf you have certain IPs that are always allowed to view ads, record impressions and clicks and they should not be blocked, you can add them into the allow list.
Exclude ListIf you and your co-workers test the website fully-loaded with ads regularly, impressions and clicks can potentially be skewed by these activities. In this case, you can exclude your company's internal IP addresses from recording test impressions and clicks. Please note third-party ad server not within our control might still count impressions and clicks from these IPs.
Excluding vs. Allowing vs. BlockingBlocked IP addresses will not see any ad (no error is displayed, just a blank/empty ad placement) while excluded IP addresses will see ads as usual but clicks and impressions are not recorded. Allowed IPs will see and have their impressions/clicks recorded normally. Therefore, it is recommended to:
- exclude IP addresses that you use to test ads
- allow your office IP addresses
- block spam, fraud, abuse, attack, or other malicious IP addresses
InstructionsClick on the main menu My Account / Profile, then choose the Settings tab to edit the lists. Each list can have multiple IPs or IP ranges. Only IPv4 is supported. Each IP address entry is separated by a comma. Wildcard notation is supported. For example:
192.168.2.*,192.168.10.20,192.168.50.0/27. The input field has a length limit of 250 characters. If you have many IPs to be excluded, please prepare a text file with one IP/range on each line and contact us. For a complex exclusion, a one-time setup fee might apply.
Other Articles in Reporting
Features that provide an in-depth look at your ad performance
- Comprehensive Reports
- Email Reports
- Inventory Forecasting
- Multiple Reporting Formats
- Online visitor report
- Real-time statistics reporting
- Revenue and Expense Reporting
- RSS ad reports
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