Features Reporting

Blocking and Excluding IP Addresses

To control ad serving, prevent unwanted traffic and fight ad fraud, you can add or remove IPs from these lists:

Block List

There are cases when you want to control and fight invalid or unwanted impressions/clicks by blocking IP addresses or ranges that generate non-human traffic or use automated tools to inflate clicks/impressions. Special macros are available to block server/datacenter IP ranges (eg: Amazon AWS, Microsoft Azure, Google Cloud).

Allow List

If you have certain known IPs that are always allowed to view ads, record impressions and clicks and they should not be blocked regardless, you can add them into the allow list.

Exclude List

If you and your co-workers test the website fully-loaded with ads regularly, impressions and clicks can potentially be skewed by these activities. In this case, you can exclude your company's internal IP addresses from recording test impressions and clicks. Please note third-party ad server not within our control might still count impressions and clicks from these IPs.

Excluding vs. Allowing vs. Blocking

Blocked IP addresses will not see any ad (no error is displayed, just a blank/empty ad placement) while excluded IP addresses will see ads as usual but clicks and impressions are not recorded. Allowed IPs will see and have their impressions/clicks recorded normally. Therefore, it is recommended to:
  • exclude IP addresses that you use to test ads
  • allow your office IP addresses
  • block spam, fraud, abuse, attack, or other malicious IP addresses


Click on the main menu My Account / Profile, then choose the Settings tab to edit the lists. Each list can have multiple IPs or IP ranges. Only IPv4 is supported. Each IP address entry is separated by a comma. Wildcard notation is supported. For example: 192.168.2.*,, The input field has a length limit of 250 characters. If you have many IPs to be excluded, please prepare a text file with one IP/range on each line and contact us. For a complex exclusion, a one-time setup fee might apply.

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