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Top considerations when choosing an email ad server

email marketing There are countless different ways to use advertising to reach a lot of people quickly and efficiently. In terms of cost, one of the best ways to get the word out without breaking the bank is via email advertising. This is a proven means to generate sales and create a larger audience for your products and services, which is why so many businesses ask for your email on their websites. Using an email ad server is considered a must if you are in the business of getting the word out via email. There are lots of different email adservers to choose from out there, so what should you be looking for.

Easy learning curve

If you need to take a course to learn the inner workings of an email ad server then you have probably not chosen very wisely. It should be easy to manage all of your ads from within the software, which includes adding new ads, removing old ones, and making changes to campaigns on the fly. Ads regularly need to be tweaked before they are just right, so being able to do that without needing to consult some massive user manual is always great.

Ease of coding

By this, we are talking about the technical integration between the email ad server and your email distribution service. It really should be as simple as copying and pasting the ad tag into an email newsletter template. Moreover, good email ad servers will make it simple so that you do not need to make frequent modifications when scheduling a new ad or switching off an old one. Speed and simplicity are key here, so always keep that in mind when choosing an email ad server.

Support for all email marketing platforms

Take a moment and think about the software that you use on any given day. Is there anything more frustrating than finding a great piece of software, only to discover that it does not work or is incompatible with your existing systems? A good email ad server will make it possible for you to send out ads across all email marketing platforms and/or software. The instructions provided for doing so should always be concise and easy to follow.

Email macros

When you scan through your emails, are you more likely to open or trash an email that has your name or something specific to your situation in the headline? Personalization leads to higher open rates so be sure to choose an ad server that supports mail macros and shortcuts. This feature should work together with your email marketing platform to allow you to customize and target ads. It makes the recipient feels as though the ad was meant just for him/her and is more likely to click or engage further.

Report generation

When advertisers are spending any kind of money on advertising, they want to know what sort of ROI they are getting with each campaign. Always choose an email ad server that can display, generate and schedule reports for each campaign whenever publishers or advertisers need access to that data. The success of every campaign rests fully on the ad performance’s metrics.
Posted in AdServer for Publisher Email Ad Server by John Z July 01, 2019

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