Help Center For Publishers

Smart Group and Smart Zone

A smart zone or group automatically links to ads with certain attributes. For example, you want to create a group/zone of all 728x90 ads, or a group/zone with all ads with the word "summer" in their names. You enter the smart attribute into the group/zone setting and our ad management system will automatically link ads matching these attributes. Our ad manager detects and links new matches every 15 minutes. When you change or update the smart attribute, ads will be unlinked from the group/zone if they do not match the new attributes.


  • All 728x90 ads: width=728 and height=90
  • All ads that have 120 or 160 pixels as their width: width=120 or width=160
  • All GIF ads: format=gif (possible value: gif, jpg, png, bmp, html, vprepost)
  • All ads contain the word "summer" in their name: name=*summer*
  • All ads begin with "summer" in their name: name=summer*
  • All ads end with "summer" in their name: name=*summer
  • All ads of advertiser "Microsoft" (name of one of your own advertisers): advertiser=Microsoft
  • All active ads linked to a zone (ID of one of your own zones): zone=1234
  • All active ads linked to a group (ID of one of your own groups): group=5678
  • Combination: (width=728 and height=90) and (name=*spring* or name=*summer*)

Other Articles in For Publishers

Instructions to begin using our ad management and ad serving solution

Cannot find an answer for your question? Ask our Customer Care team