Five benefits of video ad serving for your online magazineWhen you have an online publication or magazine, it is perfectly natural that you keep looking for alternate ways to make money and at the same time, your visitors and customers can appreciate.
While most people tend to think only about regular banner ads, the truth is that you should definitely consider serving video ads on your site. But why? Should display advertising convert the same way as video advertising? The straight answer is no. To prove to you that it's not the same thing and you should consider video ad serving for your online publication or magazine, here are the main benefits that this approach can bring you:
People love videosIf you ask someone if they prefer to look at a text ad or if they prefer to watch a video ad, almost all will say they prefer the video advertisement. In case you have any doubts, just think of YouTube and its success. The truth is that an image is worth more than a thousand words and a visual video is definitely worth more than any image. Visitors to your site will enjoy the video ads if they are placed at suitable ad placements.
More options for your advertisersNo matter if you are in the industry for a long time or if you just launched your online publication or magazine, you probably already know that the more options your advertisers have the better. This means that you'll be able to attract more advertisers which will potentially increase your ad revenue. Your existing display-only advertisers might also want to expand their reach to video ads if you offer it and that is one easy way to retain those advertisers.
Popular on mobile devicesWhile in the old days displaying videos on mobile devices could be a problem due to slow Internet connection and limited phone capability, this is no longer the case. The truth is that without too much effort you can have your videos displaying perfectly on mobile devices as you have them displaying on desktops.
Video as a premium ad formatIn case your online publication or magazine have already established for some time with existing advertisers, giving them the option to serve video ads may allow you to earn even more. If you think about it, displaying a video within your online publication or magazine is a lot more appealing to some advertisers than simply displaying a text ad. So, it is considered a premium advertising option and they will be willing to pay you more for it.
Promotional videos for other servicesThe main goal may be to earn more from advertisers but you can also use the same space dedicated to video ads for other videos showing your different services or products or streaming industry-related news. This way, you also make the site more interactive and useful for your audience and that is a win-win setup.
- Why should you add video advertising to your website?
"There is an old saying about a picture being worth a thousand words. If that is indeed the case, then what is the word value of video? " More
- Ad serving on mobile versus desktop
"All successful publishers and advertisers understand the importance of displaying ads on both mobile devices and desktop computers because you want to reach the audience everywhere, at home, at work and on the move. Because they are different environments with their own characteristics, ad serving for each environment has its own unique approach in order to be effective. " More
- Benefits of outstream video ads
"When we talk about video ad serving, we often think about publishers with a focus on video content like YouTube. However, that is not always the case. " More
- How many ad placements should you have in your email newsletter?
- Basic ad serving metrics: impressions, clicks and click-thru rate
- Serving ads during the re-opening phase
- Advantages of a self-service ad serving program for publishers
- Tips to manage multiple ads effectively in your ad server
- Advantages of a hosted ad server